Cutting out the middle man is a manufacturing strategy that is getting more and more common these days, but using it to circumvent the union is new.
The chief executive of AK Steel Holding Corp. is taking his case for worker concessions directly to their homes as the contract between the company and the employees nears expiration.
Some 3,500 videotapes were distributed Tuesday and Wednesday to hourly and salaried employees, with a message from James Wainscott, the Middletown company’s chairman, chief executive and president.
‘When a steel company goes down, the town goes down and everybody loses,’ Wainscott says in the 19-minute video, titled ‘Decision in Middletown.’
The contract expires next Tuesday. Members of the Armco Employees Independent Federation, which represents more than 2,600 workers at AK’s Middletown Works, voted last weekend to authorize a strike if necessary. Negotiations are continuing.