Hot Wheels: P. Diddy to make custom aluminum rims

Sean Combs is joining forces with a Kansas City manufacturer to produce a new line of custom, precision-forged aluminum rims for sports trucks, luxury SUVs and high-end American and German-made automobiles.

[T]he former Puff Daddy is going into the auto parts business — and it’s all about the wheels.

The 50-50 joint venture between Combs’ Bad Boy Worldwide Entertainment Group and Kansas City’s Weld Wheel Industries was announced at the New York International Auto Show. SJC Wheels will produce and sell “Sean John Wheels,” named for the entertainer. They hit stores next month, retailing at between $700 and $3,000 each.

“Wheels have become a fashion statement — a badge of taste and style,” Combs said. “We see an opportunity to bring excitement to the wheel category by delivering the Sean John sophisticated design with the best quality production.”

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