A study announced in early June by Deloitte LLP had some interesting insights into our perceptions of manufacturing.
Despite more than a year of bad news as the manufacturing sector continues to contract, a new annual index released today by Deloitte LLP and The Manufacturing Institute shows that Americans view manufacturing as the most important industry for a strong national economy. There is a wide perception gap, however, between the public’s highly positive views of manufacturing’s contributions to America’s economic success and their negative views about pursuing a career in manufacturing.
The study goes on to observe
While Americans view manufacturing as the most important industry for a strong national economy, the index shows that they are not pursuing careers in manufacturing.
Even more alarming, These are jobs Americans want for their friends and neighbors – but not for themselves or their family members
So clearly there is some work to be done in improving the image of manufacturing.