I was surprised to find this in my inbox today. Raising prices in this economy? Whatever are the steel mills thinking?
A very slow, very tentative recovery just might be leaving the train station in the next 3 months. Let’s do everything we can to just nip that in the bud by raising prices into a slow, painful, crippled recovery!
Major steelmakers in the US have announced a series of transaction price hikes over recent weeks for strip mill products. These are steadily being implemented. There is little import competition to prevent further increases being applied. Certainly, distributors are keen for the proposed rises to take hold as they will produce benefits in terms of stock valuation. Nevertheless, market players are concerned that the price recovery might not be sustainable if the mills prematurely restart idled facilities. Service centre business is still down by 40/50 percent with only a small percent increase in activity, most probably due to the price advances. The economy remains depressed, leading to a persistently low level of steel consumption.
Canadian transaction values have bottomed, prompting us to record a number of rises this month. The domestic mills believe that destocking may be complete.